Retail advertising has changed drastically over the past few years. It’s no longer feasible for organizations to rely solely on brand recognition and performance when creating a marketing strategy. Sustainable success requires omni-channel distribution that provides customers with a seamless end-to-end shopping experience that combines digital offerings and physical products.
It doesn’t matter whether you’re driving ecommerce traffic to a Shopify startup or running ads for a large brand sending customers to major retailers like Macy’s, Walgreens, or CVS – advertisers these days need a proactive approach that resonates with buyers at all stages of their journey.
What is omni-channel marketing and why is it important?
Omni-channel marketing refers to the creation of a cohesive customer experience and brand identity across multiple channels. These can include websites, social media pages, online videos, ecommerce platforms, and physical stores. An omni-channel marketing strategy enables customers to carry over interactions between different channels (ex. purchase a product online and pick it up in-store).
This strategy gives customers more flexibility when making online purchases and can lead to a significant boost in customer loyalty and advertising ROI. Unlike multi-channel marketing, which enables customers to interact with different channels within self-contained funnels, an omni-channel strategy puts everything at their fingertips at all times.
Want to optimize the path to conversion and maximize the impact of your omni-channel marketing? Start by improving your campaign tracking capabilities.
Recent iOS 14 updates and other changes to the way you can collect and use data have made it challenging for advertisers to accurately track campaign performance simultaneously across multiple channels. However, for advertisers with the right marketing attribution tools, this actually presents an opportunity, as assisted attribution can help fill in some of the data-collection gaps. While the industry at large struggles to deal with change, forward-thinking organizations can develop an advertising measurement strategy based on omni-channel multi-touch attribution.
Unlock long-term, sustainable omni-channel marketing success with a single source of truth
The secret to an effective omni-channel marketing and distribution strategy is the establishment of a single source of truth between various platforms, digital offerings, and physical assets. In addition to helping customers enjoy a seamless shopping experience, a single source of truth enables you to efficiently track, manage, and optimize all of your marketing assets at the same time. The only catch? Without the right tools, doing this accurately is all but impossible
That’s where Atrilyx comes in. Leveraging powerful marketing attribution capabilities, our state-of-the-art software platfor mtracks customer touchpoints and automatically creates actionable, high-ROI single-source-of-truth insights. In regards to omni-channel marketing, Atrilyx’s user-friendly dashboard seamlessly integrates with many of the world’s top marketing apps and networks including Google, Facebook, YouTube, and Instagram. The best part? Unlike fully automated platforms, Atrilyx boosts its advanced capabilities with insights from real human marketing professionals.
Schedule a free expert-led demo to discover how source-of-truth insights can improve your omni-channel path to conversion today.