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Put Your Small Business on the Fast Track to Sophisticated Marketing
As a small business owner, your ad campaigns are often competing directly with Medium and Large sized companies that have incomparable budgets, bigger teams, and
The Key to Startup Growth: Better Attribution Insights
In today’s competitive online environment, accurate marketing attribution is essential for creating and managing high ROAS advertising campaigns. Businesses of all sizes can use purpose-built
Validate Top of Funnel Investments with Expert Precision
Hit Your Bottom Line by Tracking Top of Funnel Most marketing professionals understand the importance of the ‘attention economy’ and realize that not every positive
How to Crack the Code of Omni-Channel Marketing
Retail advertising has changed drastically over the past few years. It’s no longer feasible for organizations to rely solely on brand recognition and performance when
How Atrilyx Can Reshape Your Ecommerce Business
In today’s competitive ecommerce landscape, advertising has never been more difficult. Recent changes, including iOS 14 updates that restrict campaign tracking capabilities, have made measuring
You’ve Been Managing Your Budgets Wrong This Whole Time
When measuring the performance of a marketing campaign, relying solely on a consumer’s last click as a metric can be quite misleading. Now more than
Why Connecting Audience Segmentation & Creative Strategy is Crucial to Campaign Success
It’s no secret that consumers interact with campaigns differently depending on where they are in their journey. Retargeting someone familiar with your brand requires an
Assisted Attribution Lift: The Metric That’s Redefining Marketing Success
When it comes to digital marketing in today’s privacy-first media landscape, the ability to efficiently gather and track campaign data has quickly become one of
